ADVERTISING AND BRAND IMAGE ON PURCHASE INTENTION: THE ROLE OF PRODUCT QUALITY. JABE (Journal of Applied Business and Economic), [S. l.], v. 12, n. 1, p. 12–25, 2025. DOI: 10.30998/jabe.v12i1.3639. Disponível em: https://newjournal.lppmunindra.ac.id/index.php/JABE/article/view/3639. Acesso em: 16 oct. 2026.