BRAND IMAGE AND CONSUMER TRUST IN THE GAME CONSOLE RENTAL BUSINESS: EMPIRICAL EVIDENCE FROM CONSOLERENT.ID CONSUMERS . JABE (Journal of Applied Business and Economic), [S. l.], v. 12, n. 2, p. 1–14, 2026. DOI: 10.30998/jabe.v12i2.1582. Disponível em: https://newjournal.lppmunindra.ac.id/index.php/JABE/article/view/1582. Acesso em: 16 oct. 2026.