CONSUMER SATISFACTION IN MODERN RETAIL: EVIDENCE OF PRODUCT ASSORTMENT AND SERVICE QUALITY FROM INDONESIAN CONVENIENCE STORES. JABE (Journal of Applied Business and Economic), [S. l.], v. 11, n. 4, p. 15–33, 2025. DOI: 10.30998/jabe.v11i4.4504. Disponível em: https://newjournal.lppmunindra.ac.id/index.php/JABE/article/view/4504. Acesso em: 16 oct. 2026.