ADVERTISING AND BRAND IMAGE ON PURCHASE INTENTION: THE ROLE OF PRODUCT QUALITY. JABE (J. Appl. Bus. Econ.) [Internet]. 2025 Sep. 30 [cited 2026 Oct. 16];12(1):12-25. Available from: https://newjournal.lppmunindra.ac.id/index.php/JABE/article/view/3639