BRAND IMAGE AND CONSUMER TRUST IN THE GAME CONSOLE RENTAL BUSINESS: EMPIRICAL EVIDENCE FROM CONSOLERENT.ID CONSUMERS . JABE (J. Appl. Bus. Econ.) [Internet]. 2026 Jan. 26 [cited 2026 Jun. 1];12(2):1-14. Available from: https://newjournal.lppmunindra.ac.id/index.php/JABE/article/view/1582