Ideologi Bahasa Betawi dalam Konten Tiktok: Analisis Wacana Kritis Multimodal

Abstract

TikTok is a short-form video-based social media platform that serves not only as a medium for communication but also as a space for shaping language ideologies through a blend of verbal, visual, audio, and gestural elements. Betawi Malay is one of the regional languages ​​that contributes to the communication dynamics on the platform. It functions not merely as a communication tool but also as a symbol of identity, a form of cultural expression, and a semiotic resource utilized in various digital communication practices. This study aims to analyze Betawi language ideologies in TikTok content through the lens of Multimodal Critical Discourse Analysis. It employs a qualitative approach, drawing data from TikTok videos created by users who actively employ the Betawi language. The data encompass speech, captions, text overlays, hashtags, images, gestures, facial expressions, music, sound effects, and other visual elements. Data collection involved digital observation, documentation, and the transcription of content selected through purposive sampling. The analysis integrates the study of verbal and multimodal elements to reveal how Betawi language ideologies are constructed, reproduced, and negotiated within communication practices on TikTok. The findings confirm that TikTok serves not only as a medium for entertainment but also as a space for the production, reproduction, and negotiation of Betawi language ideologies. Through the perspective of Multimodal Critical Discourse Analysis, this study demonstrates that the use of the Betawi language on social media contributes to strengthening cultural identity while simultaneously expanding the visibility of regional languages ​​within the digital communication ecosystem.