Transformasi Buana Alit melalui Inovasi Produk Daur Ulang Berbasis Eco-Design untuk Penguatan Identitas Visual dan Eco-Branding

Ari Rimbawan; Ni Kadek Yuni Utami; Tettie Setiyarti; Inten Pertiwi; Ni Kadek Novi Sumariani; Ni Made Emmi Nutrisia Dewi; I Gede Yudha Pratama; Putu Anindya Prameshwary Dharmawan; Ni Nyoman Bintang Ratna Sari; Kadek Indah Puspita Sari

doi:10.30998/jurnalpkm.v9i3.5090

Authors

Ari Rimbawan Institut Desain dan Bisnis Bali Author
Ni Kadek Yuni Utami Institut Desain dan Bisnis Bali Author
Tettie Setiyarti Sekolah Tinggi Ilmu Manajemen Indonesia Handayani Author
Inten Pertiwi Institut Desain dan Bisnis Bali Author
Ni Kadek Novi Sumariani Institut Desain dan Bisnis Bali Author
Ni Made Emmi Nutrisia Dewi Institut Desain dan Bisnis Bali Author
I Gede Yudha Pratama Institut Desain dan Bisnis Bali Author
Putu Anindya Prameshwary Dharmawan Institut Desain dan Bisnis Bali Author
Ni Nyoman Bintang Ratna Sari Institut Desain dan Bisnis Bali Author
Kadek Indah Puspita Sari Institut Desain dan Bisnis Bali Author

DOI:

https://doi.org/10.30998/jurnalpkm.v9i3.5090

Keywords:

daur ulang, eco-branding, inovasi produk, identitas visual, perancangan ulang merek

Abstract

Transformasi UMKM berbasis keberlanjutan memerlukan penguatan desain produk dan identitas merek, bukan sekadar pemanfaatan limbah sebagai bahan baku, agar nilai lingkungan dikenali konsumen. Artikel ini menganalisis transformasi UMKM Buana Alit melalui eco-design, identitas visual, dan eco-branding. Kegiatan bersifat partisipatif, meliputi identifikasi kondisi awal, pengembangan desain produk, pengembangan identitas visual, penguatan eco-branding, dan evaluasi. Produk baru berupa tempat dupa, trinket dish, vas bunga, gantungan kunci, amplop, dan art journal book seri Upakara. Logo dikembangkan dengan memadukan konsep Panca Maha Bhuta, nilai kreativitas, konektivitas, alam, dan budaya lokal Bali. Integrasi desain, identitas visual, dan narasi merek berpotensi meningkatkan nilai limbah kertas, sementara eco-branding menghubungkan karakter produk, nilai keberlanjutan, dan identitas merek. Model konseptual yang dihasilkan menempatkan eco-design sebagai fondasi inovasi, identitas visual sebagai penerjemah nilai, dan eco-branding sebagai pengintegrasi citra produk dan merek.

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