Efek Bandwagon dalam Komunikasi Politik: Urgensi Pendidikan Literasi Media dan Politik bagi Peserta Didik

Iskandar Mudah Hasibuan; Morissan Morissan; Marlinda Irwanti Purnomo

doi:10.30998/sap.v11i1.3450

Authors

Iskandar Mudah Hasibuan Universitas Sahid Jakarta Author
Morissan Morissan Universitas Sahid Jakarta Author
Marlinda Irwanti Purnomo LSPR Institute of Communication and Business Author

DOI:

https://doi.org/10.30998/sap.v11i1.3450

Keywords:

Bandwagon Effect, Literacy Education, Students

Abstract

The bandwagon effect, which refers to an individual's tendency to follow the choices of the majority or the party perceived as superior, has become increasingly evident in the digital era through the role of social media, electability surveys, and the massive flow of information. In the context of the 2024 Presidential Election, this phenomenon not only influences the political preferences of the general public but also significantly impacts students, who are at a stage of cognitive and social development that is vulnerable to external influences. This study aims to examine the bandwagon effect in political communication during the 2024 Presidential Election and to examine the urgency of media and political literacy education for students. This study used a qualitative approach with a literature review method, analyzing various sources related to political communication, voter behavior, and media and political literacy in education. The results indicate that low levels of media and political literacy lead students to passively receive information and are easily influenced by majority opinion without verification and critical analysis. This has the potential to weaken the quality of democratic participation and foster a mindset that is not independent.

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