Street Vendors’ Design Typology and Visual Identity Based on Third Place Theory at GOR Klebengan

Nanda Amelia; Stefy Prasasti Anggraini; Adilah Nur Khairunnisa

doi:10.30998/sntak934

Authors

Nanda Amelia Author
Stefy Prasasti Anggraini Islamic University of Indonesia Author
Adilah Nur Khairunnisa Author

DOI:

https://doi.org/10.30998/sntak934

Keywords:

Aesthetics, Klebengan Sports Hall, Placemaking, Street vendors, Visual appeal

Abstract

Street vendors are an important element in shaping the social dynamics and aesthetics of public spaces, especially in night food courts. This study aims to analyze the typology of permanent and non-permanent vendors and identify visual elements that influence visitor attraction in the Klebengan Sports Hall area, Sleman. The research method used a descriptive qualitative approach through field observations, behavior mapping, and online questionnaires compiled based on typology and visual appeal parameters. The analysis was conducted on aspects of color, lighting, visual composition, menu display, product image, and seating comfort as factors that shape the aesthetic perception of the area. The results showed that banner and menu displays were the most dominant visual elements influencing purchasing decisions, followed by lighting and seating comfort. Permanent vendors tended to build quality perceptions through permanent structures and more organized on-site dining facilities, while non-permanent vendors relied on mobility and striking colors to attract visitors' attention. These findings confirm that typological differences not only impact operational aspects but also shape the aesthetic character of the area and contribute to the process of establishing the place as a third space that supports social interaction. The novelty of this research lies in the integration of typological analysis with visual-aesthetic dimensions.

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