Vol. 12 No. 1 (2025): JABE (Journal of Applied Business and Economic)

Articles

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  ADVERTISING AND BRAND IMAGE ON PURCHASE INTENTION: THE ROLE OF PRODUCT QUALITY

  Fachoirunisa Lailatul Hafsah, Siska Maya (Author)

  12-25

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  THE EFFECT OF PROFITABILITY, CAPITAL INTENSITY, AND TAX GOVERNANCE DISCLOSURE ON TAX MANAGEMENT

  Anton Arisma, Frisca (Author)

  1-11

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