POWERING MSME GROWTH: THE STRATEGIC SYNERGY BETWEEN ENTREPRENEURIAL KNOWLEDGE AND COMPETITIVE ADVANTAGE

Dafa Renaldi; Siska Maya

doi:10.30998/1vnezf22

Authors

Dafa Renaldi Indraprasta Pgri University Author
Siska Maya Indraprasta Pgri University Author

DOI:

https://doi.org/10.30998/1vnezf22

Keywords:

Entrepreneurial Knowledge, Competitive Advantage, Business Success, MSMEs

Abstract

This study aims to analyze the influence of entrepreneurial knowledge and competitive advantage on business success among Micro, Small, and Medium Enterprises (MSMEs) in the Ciganjur area. The research is motivated by the strategic role of MSMEs in Indonesia’s economy and the challenges they face in maintaining competitiveness in an increasingly dynamic market. A quantitative approach with an explanatory research method was employed to examine the causal relationships among variables. Primary data were collected from 120 MSME owners using a questionnaire, with the sample determined through the Slovin formula at a 5% margin of error. The results indicate that entrepreneurial knowledge has a positive and significant effect on business success, implying that higher entrepreneurial knowledge enhances the likelihood of achieving business success. Competitive advantage also shows a positive and significant impact on business success, particularly through product quality, innovation, and promotional strategies. Simultaneously, both variables significantly influence business success. These findings highlight the importance of strengthening entrepreneurial capacity and implementing adaptive competitive strategies to improve MSME performance and sustainability in a highly competitive environment.

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Author Biographies

Dafa Renaldi, Indraprasta Pgri University

Indraprasta PGRI Jakarta University

Faculty of Educational and Social Sciences
Siska Maya, Indraprasta Pgri University

Indraprasta PGRI Jakarta University

Faculty of Educational and Social Sciences

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