Membedah mitos visual: analisis semiotika Barthes pada logo city branding Lumajang

Authors

  • Rahmat Kurniawan Universitas Bhinneka Nusantara Author

DOI:

https://doi.org/10.30998/jd.v13i2.1065

Keywords:

Semiotika Visual, Identitas Daerah, Mitos, Roland Barthes, Desain Logo

Abstract

Logo Lumajang Eksotik menjadi salah satu wujud strategi visual untuk mengenalkan identitas dan potensi kepada publik. Namun, penciptaan logo ini yang dihasilkan melalui proses kompetisi, sehingga perlu dianalisis kesesuaian representasi visual pada logo.  Tujuan penelitian ini untuk mengkaji relevansi dan korelasi objek-objek visual dengan makna yang sebenarnya khususnya dalam tataran mitos. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode analisis semiotika Roland Barthes yang meliputi aspek denotasi, konotasi, dan mitos. Hasil analisis mengungkap bahwa logo ini mengonstruksi mitos kealamiahan dan kekuatan sumber kehidupan melalui naturalisasi elemen visual yang memosisikan potensi agraris, kekayaan sumber daya air, serta keharmonisan multibudaya sebagai jati diri ideologis Kabupaten Lumajang yang eksotik secara utuh. Selain itu, adanya penanda ganda pada level denotatif, yakni berupa huruf sekaligus ilustrasi. Secara umum, dapat disimpulkan bahwa dalam logo city branding Lumajang Eksotik ini merepresentasikan mitos dan nilai eksotik Lumajang secara utuh.

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Published

02/27/2026

Issue

Vol. 13 No. 2 (2025): Jurnal Desain

Section

Articles

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Copyright (c) 2026 Rahmat Kurniawan (Author)

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How to Cite

Kurniawan, R. (2026). Membedah mitos visual: analisis semiotika Barthes pada logo city branding Lumajang. Jurnal Desain, 13(2), 652-664. https://doi.org/10.30998/jd.v13i2.1065