Restorasi phronesis dan martabat seni-desain melalui kerangka Prote Philosophia aristotelian
DOI:
https://doi.org/10.30998/jd.v13i3.1382Keywords:
Prote Philosophia, phronesis, ontologi seni-desain, etika desain, ekonomi atensiAbstract
Penelitian ini bertujuan merekonstruksi bangunan pengetahuan seni-desain yang mengalami distorsi ontologis akibat dominasi ekonomi atensi dan integrasi AI generatif. Dengan menggunakan pendekatan hermeneutika filosofis atas teks Metaphysics dan Nicomachean Ethics karya Aristotle, naskah ini memformulasikan kembali relasi antara theoretike, poietike, dan praktike di bawah pengarah phronesis. Analisis dilakukan terhadap artefak digital kontemporer, khususnya fitur infinite scroll dan consent banner, untuk menunjukkan bagaimana efektivitas teknis (techne) sering kali mengorbankan horizon etis (praktike). Hasil kajian menunjukkan bahwa infinite scroll bekerja sebagai mekanisme pembentukan habitus temporal yang mengikis otonomi subjek, sementara consent banner beroperasi melalui asimetri pilihan visual yang memanipulasi keputusan pengguna. Melalui matriks Prote Philosophia, penelitian ini menawarkan kerangka kerja operasional yang memposisikan eudaimonia sebagai telos utama praktik kreatif untuk memulihkan martabat desainer. Simpulan menegaskan bahwa pemulihan martabat seni-desain mensyaratkan reposisi desainer dari sekadar operator sistem menjadi subjek reflektif yang mampu menimbang konsekuensi sosial-budaya artefak secara kontekstual melalui pengaktifan kebijaksanaan praktis.
Downloads
References
Aristotle. (2009). The Nicomachean ethics (D. Ross, Trans.; L. Brown, Ed.). Oxford University Press. (Original work published ca. 340 B.C.E.).
Aristotle. (2016). Metaphysics (C. D. C. Reeve, Trans.). Hackett Publishing.
Bekker, T., Skovbjerg, H. M., Petersen, M. L., & Johry, A. (2025). Theory as design material: How design researchers use design skills to explore the malleability of theory. International Journal of Design, 19(2), 1-12. https://doi.org/10.57698/v19i2.01
Bhargava, V. R., & Velasquez, M. (2021). Ethics of the attention economy: The problem of social media addiction. Business Ethics Quarterly, 31(3), 321-359. https://doi.org/10.1017/beq.2020.32
Brenncke, M. (2024). A theory of exploitation for consumer law: Online choice architectures, dark patterns, and autonomy violations. Journal of Consumer Policy, 47, 127-164. https://doi.org/10.1007/s10603-023-09554-7
Collins, R., Redström, J., & Rozendaal, M. (2024). The right to contestation: Towards repairing our interactions with algorithmic decision systems. International Journal of Design, 18(1), 95-106. https://doi.org/10.57698/v18i1.06
Cross, N. (2006). Designerly ways of knowing. Springer.
Dindler, C., Krogh, P. G., Tikær, K., & Nørregård, P. S. (2022). Engagements and articulations of ethics in design practice. International Journal of Design, 16(2), 47-56. https://doi.org/10.57698/v16i2.04
Donia, J., & Shaw, J. A. (2021). Ethics and values in design: A structured review and theoretical critique. Science and Engineering Ethics, 27(5), 57. https://doi.org/10.1007/s11948-021-00329-2
Erickson, K. (2024). AI and work in the creative industries: Digital continuity or discontinuity? Creative Industries Journal, 1–21. https://doi.org/10.1080/17510694.2024.2421135
Floridi, L. (2019). What the near future of artificial intelligence could be. Philosophy & Technology, 32(1), 1–15. https://doi.org/10.1007/s13347-019-00345-y
Floridi, L. (2020). The green and the blue: A new political ontology for a mature information society (SSRN Working Paper No. 3831094). Social Science Research Network. https://doi.org/10.2139/ssrn.3831094
Floridi, L., Cowls, J., King, T. C., & Taddeo, M. (2020). How to design AI for social good: Seven essential factors. Science and Engineering Ethics, 26(3), 1771–1796. https://doi.org/10.1007/s11948-020-00213-5
Ghassan, A. (2022). Designerly ways of speaking: Unpacking the discourse of Design Thinking. The Design Journal, 25(4), 596-616. https://doi.org/10.1080/14606925.2022.2058450
Ho, J. C. F. (2024). Communicating the use of generative AI to design students: Fostering ethics rather than teaching it. In C. Gray, E. Ciliotta Chehade, P. Hekkert, L. Forlano, P. Ciuccarelli, & P. Lloyd (Eds.), DRS2024: Boston, 23-28 June, Boston, USA. Design Research Society. https://doi.org/10.21606/drs.2024.731
Ho, J. C. F. (2024). Communicating the use of generative AI to design students: Fostering ethics rather than teaching it. In C. Gray, E. Ciliotta Chehade, P. Hekkert, L. Forlano, P. Ciuccarelli, & P. Lloyd (Eds.), DRS2024: Boston, 23–28 June 2024. Design Research Society. https://doi.org/10.21606/drs.2024.731
Kelly, V., & Kelly, M. (2024). With great power comes great responsibility: The discourse of conduct and ethics in professional design. In C. Gray, E. Ciliotta Chehade, P. Hekkert, L. Forlano, P. Ciuccarelli, & P. Lloyd (Eds.), DRS2024: Boston, 23-28 June, Boston, USA. Design Research Society. https://doi.org/10.21606/drs.2024.416
Kollmer, T., & Eckhardt, A. (2023). Dark patterns. Business & Information Systems Engineering, 65, 201-208. https://doi.org/10.1007/s12599-022-00783-7
Mapes, B., & Park Lee, J. (2024). AI in human-centered design: Ethical considerations. In C. Gray, P. Hekkert, L. Forlano, & P. Ciuccarelli (Eds.), DRS2024: Boston, 23-28 June, Boston, USA. Design Research Society. https://doi.org/10.21606/drs.2024.1660
Mapes, B., & Park Lee, J. (2024). AI in human-centered design: Ethical considerations. In C. Gray, E. Ciliotta Chehade, P. Hekkert, L. Forlano, P. Ciuccarelli, & P. Lloyd (Eds.), DRS2024: Boston, 23–28 June 2024. Design Research Society. https://doi.org/10.21606/drs.2024.527
Mazzi, F., & Floridi, L. (2023). Introduction: Understanding the ethics of artificial intelligence for the Sustainable Development Goals. In F. Mazzi & L. Floridi (Eds.), The ethics of artificial intelligence for the Sustainable Development Goals (pp. 3–7). Springer. https://doi.org/10.1007/978-3-031-40978-7_1
Monge Roffarello, A., & De Russis, L. (2023). Achieving digital wellbeing through digital self-control tools: A systematic review and meta-analysis. ACM Transactions on Computer-Human Interaction, 30(4), 1-66. https://doi.org/10.1145/3571810
Monge Roffarello, A., De Russis, L., & Lukoff, K. (2025). The digital attention heuristics: Supporting the user's attention by design. ACM Transactions on Computer-Human Interaction, 32(4), 1-41. https://doi.org/10.1145/3725215
Monge Roffarello, A., Lukoff, K., & De Russis, L. (2023). Defining and identifying attention-capture deceptive designs in digital interfaces. In Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems (pp. 1-19). ACM. https://doi.org/10.1145/3544548.3580729
Nelissen, L. G. M., & Funk, M. (2022). Rationalizing dark patterns: Examining the process of designing privacy UX through speculative enactments. International Journal of Design, 16(1), 75-92. https://doi.org/10.57698/v16i1.05
Rosén, A. P., Normark, M., & Wiberg, M. (2022). Towards more-than-human-centred design: Learning from gardening. International Journal of Design, 16(3), 21-36. https://doi.org/10.57698/v16i3.02
Saha, T., & Nusem, E. (2024). Ecologies otherwise: Mapping ontological, speculative, and transition design discourses. Design and Culture, 16(2), 191-210. https://doi.org/10.1080/17547075.2024.2335429
Schön, D. A. (1983). The reflective practitioner: How professionals think in action. Basic Books.
Trzaskowski, J. (2024). Manipulation by design. Electronic Markets, 34, Article 14. https://doi.org/10.1007/s12525-024-00699-y
Verbeek, P.-P. (2011). Moralizing technology: Understanding and designing the morality of things (2nd ed.). The University of Chicago Press.
Vesti, H. N., Laursen, L. N., & Tollestrup, C. (2024). Past, present and future of design ethics. In DRS2024: Research papers. Design Research Society. https://doi.org/10.21606/drs.2024.844
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Bambang Sunarto (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Articles published in Jurnal Desain are licensed under the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0), unless otherwise indicated.
This license allows users to:
- Share: Copy and redistribute the material in any medium or format.
- Adapt: Remix, transform, and build upon the material.
These permissions apply for non-commercial purposes and are subject to the following terms:
1. Attribution (BY)
Users must give appropriate credit to the original author(s), acknowledge the article’s original publication in Jurnal Desain, provide a link to the CC BY-NC 4.0 license, and indicate if changes were made.
Attribution may be provided in any reasonable manner, but not in a way that suggests that the author(s) or Jurnal Desain endorse the user or the use of the material.
Where available, users are encouraged to include the article’s Digital Object Identifier (DOI) when citing or redistributing the work to ensure persistent identification of the Version of Record.
2. NonCommercial (NC)
The material may not be used for commercial purposes.
Commercial use refers to use that is primarily intended for or directed toward commercial advantage or monetary compensation.
Users wishing to make commercial use of material covered by the license must obtain separate permission from the relevant copyright holder(s).
3. No Additional Restrictions
Users may not apply legal terms or technological measures that legally restrict others from exercising any rights permitted by the license.
4. Third-Party Material
The CC BY-NC 4.0 license applies to the article unless otherwise indicated. Figures, photographs, artworks, illustrations, tables, data, or other third-party materials may be subject to separate copyright or licensing terms.
Users are responsible for determining whether separate permission is required before reusing material that is excluded from the article’s Creative Commons license.
Official License Terms
The complete terms of the license are available from the Creative Commons Attribution-NonCommercial 4.0 International License: https://creativecommons.org/licenses/by-nc/4.0/
