Eksplorasi Tipografi Vernakular dalam Perancangan Custom Typeface untuk City Branding Kota Bogor
DOI:
https://doi.org/10.30998/jd.v13i3.3019Keywords:
city branding, custom typeface, tipografi vernakular, Kota Bogor, design thinkingAbstract
Pemerintah Kota Bogor mengusung visi Rencana Pembangunan Jangka Panjang Daerah (RPJPD) untuk menjadi Kota Sains Kreatif pada tahun 2045. Untuk mendukung visi tersebut, strategi city branding melalui identitas visual, khususnya tipografi, menjadi hal yang penting. Namun, Kota Bogor belum memiliki standar tipografi khusus pada media komunikasi pemerintah yang mampu merepresentasikan transisi identitas kota secara utuh. Kondisi ini menjadi dasar perancangan custom typeface berbasis tipografi vernakular sebagai elemen pendukung city branding Kota Bogor. Perancangan dilakukan menggunakan metode design thinking dengan mengkaji karakteristik visual kearifan lokal, seperti filosofi Lawang Salapan, struktur Tugu Kujang, rintik hujan, dan anatomi pohon kenari. Hasil analisis ditransformasikan menjadi rupa huruf digital bernama “Pakuan” dengan gaya humanist serif. Secara teknis, rancangan ini mengintegrasikan fitur inktrap dan bukaan open aperture yang lebar untuk mendukung keterbacaan (legibility). Kontribusi utama penelitian ini adalah menghadirkan aset tipografi baru yang memadukan memori kolektif dan fungsionalitas modern sebagai pendukung city branding Kota Bogor menuju Kota Sains Kreatif.
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