Modernist aesthetics of the PERSIB logo and its representation of Bandung’s football visual culture

Authors

DOI:

https://doi.org/10.30998/jd.v13i3.2954

Keywords:

Modernist Aesthetics, PERSIB Logo, visual semiotics, visual culture, Bandung

Abstract

This study examines the PERSIB logo as a cultural artifact by integrating semiotic analysis with modernist design principles. It aims to identify how the logo’s visual elements function as a sign system and reflect modernist aesthetics. Employing Marcel Danesi’s qualitative semiotic framework, the research analyzes the 2025–2026 logo across three stages: signifier identification, signified interpretation, and cultural signification. The data corpus consists of the official logo and its representation in media, such as jerseys and digital materials. The analysis focuses on key components: the shield shape, dominant blue color, fortress symbol, water waves, geographical elements, and the “PERSIB” typography. Findings indicate that these elements act as signifiers for club identity, Bandung’s geographical context, and values of resilience and loyalty. Structurally, the logo aligns with modernist principles: formalism, "form follows function," and visual simplification ensuring clarity across diverse media. Furthermore, the logo’s consistent application in matches and merchandise stabilizes symbolic meanings within the supporter community. This study suggests that football logos are more than graphic identities they are elements of visual culture bridging design, symbolism, and social context. However, the scope is limited to interpretive visual analysis and excludes empirical audience perception data. This research highlights the importance of design structure in shaping cultural resonance within modern sports branding.

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Author Biographies

  • Salma Martiani Putri, Bandung Institute of Technology

    Master of Design student at ITB and a practicing graphic designer for an Indonesian football club. My research focuses on visual design and branding, specifically exploring the interaction between brand identity and visual culture.

  • Irfansyah Irfansyah, Bandung Institute of Technology

    Dr. Irfansyah, M.Ds. is an expert in visual communication and multimedia from the Bandung Institute of Technology (ITB). Holding a doctoral degree in Visual Arts and Design, he is actively involved in research and publications exploring the potential of illustration, animation, and new media developments within the context of contemporary visual culture.

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Published

05/27/2026

Issue

Vol. 13 No. 3 (2026): Jurnal Desain

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Articles

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Copyright (c) 2026 Salma Martiani Putri, Irfansyah Irfansyah (Author)

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How to Cite

Putri, S. M., & Irfansyah, I. (2026). Modernist aesthetics of the PERSIB logo and its representation of Bandung’s football visual culture. Jurnal Desain, 13(3), 915-930. https://doi.org/10.30998/jd.v13i3.2954