Perancangan buku foto bertema pembangunan berkelanjutan sebagai media komunikasi visual generasi Z di kota Batam
DOI:
https://doi.org/10.30998/jd.v14i1.4560Keywords:
buku foto, fotografi, komunikasi visual, tujuan pembangunan berkelanjutan, Kota BatamAbstract
Penyebaran informasi mengenai Sustainable Development Goals (SDGs) merupakan salah satu upaya untuk meningkatkan pemahaman masyarakat terhadap isu pembangunan berkelanjutan. Penelitian ini bertujuan mengembangkan buku foto sebagai media penyampaian informasi SDGs bagi Generasi Z di Kota Batam serta menggali persepsi pengguna terhadap penerapan elemen-elemen komunikasi visual dalam media yang dikembangkan. Penelitian menggunakan metode Research and Development (R&D) dengan model Four-D (4D) yang terdiri atas tahap Define, Design, Develop, dan Disseminate. Produk yang dikembangkan berupa buku foto berjudul Photography for Change yang memuat representasi isu pembangunan berkelanjutan melalui kondisi lingkungan dan kehidupan masyarakat di Kota Batam. Kelayakan produk dievaluasi melalui validasi oleh dua ahli media, sedangkan persepsi pengguna diperoleh melalui wawancara terhadap 30 responden Generasi Z di Kota Batam. Hasil validasi menunjukkan persentase kelayakan sebesar 93,75% dengan kategori sangat layak, sedangkan hasil wawancara menunjukkan bahwa responden mempersepsikan keterpaduan fotografi, narasi visual, tipografi, dan tata letak dapat mendukung penyampaian informasi SDGs. Teknik fotografi, seperti komposisi, sudut pengambilan gambar, pencahayaan, dan pengolahan warna, dinilai berperan dalam membangun narasi visual dan memberikan konteks yang lebih konkret. Tipografi dan tata letak dinilai mendukung keterbacaan serta membantu responden mengikuti alur informasi, sedangkan penggunaan konteks lokal Kota Batam membuat informasi SDGs dipandang lebih dekat dan relevan dengan pengalaman sehari-hari. Temuan penelitian menunjukkan bahwa buku foto dapat menjadi alternatif media penyampaian informasi pembangunan berkelanjutan yang memadukan fotografi dan elemen desain komunikasi visual dengan konteks lokal bagi Generasi Z di Kota Batam.
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